Brand Guidelines Tool-Kit
Welcome to S2RC’s brand playground — where field-ready expertise meets tomorrow’s tech.
You landed here because you care how S2RC appears, speaks, and delivers (and yes, you should). This is your go-to for logos, colors, tone, templates, and more — everything that makes us unmistakably S2RC.
Whether you’re building a mission brief, a proposal, a training module, or refining a UX design — this guide keeps us aligned, authentic, and a little ahead of the pack.
Let’s stay bold. Stay clear. Stay mission-ready.
At S2RC, we don’t just build solutions — we link tactics, technology, and human systems so the end user wins. S2RC
From Defense to Industrial applications, from field training to engineering systems — S2RC shows up where complexity meets consequence.
Our Promise:
Get systems right.
Build with purpose.
Deliver to the end user who needs it most.
We integrate tactics, techniques, procedures with technology — making solutions usable and impactful in real-world operations.
To be the go-to partner where mission-critical human-systems engineering meets operational execution at scale.
Human-Centric Design, Operational Integrity, Technical Innovation, Collaborative Partnership.
S2RC’s voice is direct, capable, thoughtful — like the seasoned operator who’s also the engineer.
Write as if you’re telling the team in the field: clear, actionable, and no fluff.
Tone Attributes:
Commanding but relatable – We speak with authority, not arrogance.
Precise but human – Technical clarity meets real-world empathy.
Innovative but grounded – We push boundaries, but user needs always win.
Collaborative but decisive – We partner, we plan, we act.
The S2RC logo is more than a mark — it’s our operational identifier. It’s the visual handshake that says:
“These are the people who build systems that work in the real world.”
Every time our logo appears, it represents trust, precision, and mission readiness. Whether it’s stamped on a report, a prototype case, or the side of a ruggedized trailer, it should always look the same: sharp, confident, and uncluttered.
This is the master mark — the one you’ll use 90% of the time.
When to use it:
Composition:
Color Options:
Intent:
Sometimes, the full logo can’t fit the space — or needs to adapt to a new environment. These variations exist to keep flexibility without compromising integrity.
Icon-Only Mark:
Stacked or Horizontal Versions:
One-Color Versions:
Pro tip: When in doubt, choose legibility over style. The logo should always be instantly readable, even from a moving vehicle or a low-light projector.
A little breathing room goes a long way. Our logo performs best when it’s not gasping for air.
Clear Space Rule:
Leave a buffer equal to the height of the “S” in S2RC on all sides.
No other graphic, text, or design element may enter that space.
Minimum Size:
Print: Never smaller than 1 inch (25 mm) in width.
Digital: Never below 150 pixels wide.
Below these thresholds, readability and impact are compromised.
Why it matters: Our logo is like a precision instrument — it functions best when calibrated properly. Overcrowding and shrinking cause brand failure.
We get it — creativity is great. But when it comes to our logo, “creative liberties” can turn into “visual chaos.”
Here’s what not to do (and yes, we’ve seen all of these happen):
| Don't | Example Description | Why It's a Problem |
|---|---|---|
|
Stretch it |
Elongating or squashing the logo to fit a layout. |
Distorts the proportions — our logo starts looking like it went through field stress testing. |
|
Add shadows or gradients |
Drop shadows, bevels, outer glows, or color fades. |
S2RC doesn’t need visual gimmicks — we stand on clarity. |
|
Change the colors |
Using off-brand hues or rainbow versions. |
Breaks brand consistency and dilutes recognition. |
Please don’t stretch our logo like taffy. Don’t slant it for style. And if you ever feel tempted to add a glow, take a deep breath and step away from the keyboard.
To keep consistency across every medium:
.SVG / .EPS: For print and vector needs — infinitely scalable.
.PNG: For web and digital uses with transparent backgrounds.
.JPG: For quick previews (not recommended for production).
.PDF: For vendor-ready documents.
Naming Convention Example:
S2RC_PrimaryLogo_FullColor_RGB.svgS2RC_Icon_White_PNG.pngThis helps everyone — from your designer to your machinist — use the right version the first time.
S2RC Red is our primary brand color. It represents the distinctiveness of our brand and stands out from more traditional entertainment palettes. Black is our secondary color and is used over red. Dynamic Gradient is used to create depth and bring a cinematic quality to designs.
PMS: 485C | RGB: 237, 28, 36 | CMKY: 0, 100, 100, 0 | HEX: #ED1C24
RGB: 4, 4, 5 | CMKY: 75, 68, 66, 88 | HEX: #040405
RGB: 147, 149, 152 | CMKY: 0, 0, 0, 50 | HEX: #939598
Typography is our visual voice, bringing range, nuance, and attitude to what we have to say. S2RC uses the Magistral type family in all applications.
Magistral Condensed Black
Magistral Condensed Black
Magistral Condensed Black
Magistral Extra Light
Anthony Lavazza serves as Vice President of Operations at S2RC, bringing over 20 years of expertise in military safety, federal regulatory compliance, and industrial training. He leads S2RC’s operational strategy for its growing Industrial Solutions division, overseeing the delivery of risk-mitigating safety programs, deployment of digital training platforms, and implementation of compliance systems across critical infrastructure and manufacturing environments.
Before joining S2RC, Anthony founded National Safety Group, where he directed high-impact safety engagements for semiconductor and infrastructure clients. His public sector experience includes serving as a Compliance Officer at the U.S. Department of Labor (OSHA), where he was responsible for the enforcement of federal safety regulations across construction, energy, and logistics sectors.
A U.S. Marine Corps veteran, Anthony served more than a decade as a Ground Safety Manager and Bulk Fuel Specialist. He is a Certified Safety Professional (CSP) and OSHA Outreach Instructor. His academic background includes a Master of Science in Occupational Safety and Health from Eastern Kentucky University and a Bachelor of Science in Health Science from Arizona State University.
Anthony’s appointment reinforces S2RC’s commitment to modernizing workplace safety systems through AI-enabled training platforms and ergonomic human-machine interface development. His leadership supports safer, smarter, and more efficient industrial operations across the logistics, manufacturing, and infrastructure domains
Rick Stone leads S2RC with over 22 years of experience across government, military, and aerospace sectors. A proven executive and human systems engineer, Rick shapes S2RC’s strategic vision, fosters leadership and team building, and drives innovation and growth.
In addition to his role at S2RC, Rick continues to serve as an Air Force Special Warfare Tactical Air Control Party (TACP) Joint Terminal Attack Controller (JTAC). He has also held leadership roles as Vice President of Strategic Planning at Black Diamond Advanced Technology and Director of Business Development at Pison Technologies. Beyond these responsibilities, Rick sits on the boards of several startups, providing strategic guidance and leveraging his extensive operational experience.
Rick holds a Master of Science in Human Systems Engineering from Arizona State University, a BA in Psychology from American Military University, and an associate degree in information technology from the Community College of the Air Force. He maintains a TS/SCI Clearance, FAA Part 107 License, SAFe Agilist Certification, and is a native Spanish speaker. Reflecting his passion for service and community impact, Rick supports veterans’ and children’s charities.